Entrepreneur | Passion for Your Business

The other day I saw an interview with Elon Musk, in which the billionaire businessman stated that “being an entrepreneur is like eating glass and staring into the abyss of death.  If you feel like you are up for that, then start a company.” 


Although starting a business has never been easier, most people resist taking the plunge.  For just a couple hundred dollars and a few mouse clicks, anyone can establish an LLC in a matter of hours.  But whether you have a small home-based side business, or you run a multi-national corporation which employees thousands, one fact will always remain true – no one will ever care about your business as much as you do.

Becoming an Entrepreneur

There is something special about the optimism and enthusiasm of speaking with first time entrepreneurs.  The excitement in their voice is contagious and it makes others wish that they too had rolled the dice on their dreams.  However, what most entrepreneurs soon come to discover is that running a business – let alone a profitable one – is much harder than they could have ever anticipated.  It is certainly much harder than anything they preach to you about in business school or in some online infomercial.  There is good reason why most businesses fail.  It simply is very tough to get people to buy what you’re selling (no matter how great your idea) and the competition is intensely fierce.


Despite these challenges, each day brave men and women open the doors on their new businesses.  The truly dedicated will work 80-120 hours per week, without taking a salary, for years at a time.  The old saying is true, the definition of an entrepreneur is someone who will live for five years like other won’t, so they can live the rest of their life like others can’t.  Nothing will deter them from achieving their goals.


Yet, one of the most frustrating realities that these business owners soon discover is that their employees, partners, vendors, and even customers will never have the same passion about their business as they do.  This simple and obvious fact can be a complete eye-opener for the young entrepreneur.  It is sobering to think that the overwhelming majority of your neighbors, friends, and even family, could care less if you succeeded or not.  In fact, many will route for your failure just because they are jealous of your courage to try.


The point is, once you accept that no one will ever care about your business as much as you do, only then will you be able to understand how best to make strategic decisions and do what is necessary to succeed.